This month, Intel, CBS Sports, Turner Sports and the NCAA teamed up to broadcast six March Madness playoff games in virtual reality, including Monday’s NCAA Men’s Championship Game at the San Jose’s SAP Center. (Congratulations to the North Carolina Tar Heels who defeated the Gonzaga University Bulldogs 71-65.) Technology, consumer electronics, and media companies are all beating big that streaming … Read More
Leading brands spend millions for a coveted ad spot during the Super Bowl with brands spending as much as $5 million for 30 seconds. While Samsung and Intel prominently featured virtual reality, Hyundai displayed one the most impressive advertisements of f a brand awareness and messaging campaign using VR. Hyundai used VR and satellite technology to show U.S. military troops … Read More
What major companies are entering the VR space this week? How do you perfect VR storytelling? These are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.
We were invited to speak at the 2015 TV of Tomorrow Show in San Francisco this week, joining other panelist to speak about the future of sports entertainment. In this spirit, below is an Ecosystem Map to make visible some of the companies and organizations doing work in virtual reality and sports: Rights Owners What’s particularly interesting is that sports … Read More