PlayStation VR Spurs Sony to Raise Annual Guidance

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles, Media & Entertainment

Summary: PlayStation VR headset will be shipped in October for a suggested retail price of USD $399. Parent-company Sony held its investors’ meeting and provided an overview of and forward guidance for its business lines. VR (and PlayStation TV) content will drive games and network revenue.   Sony hosted its annual investors’ meeting last week and provided a three-year financial and business … Read More

Ghost Busted! VR Theme Parks Are New Reality in Interactive Entertainment

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Media & Entertainment

In anticipation for the July 15 release of the new Ghostbusters movie, The Void in partnership with Sony opened Ghostbusters Dimension, a “hyper-reality experience” where fans can battle ghosts and demons as if they were a ghostbuster. The virtual reality experience is now open to the public in New York City’s Times Square at Madame Tussaud’s.  The Void’s goal is … Read More

3 Reasons Why PSVR May Go Mainstream in 2016

Avatar Greenlight Insights Insight Articles

For a broad view of the VRsTM industry, pre-order your copy of the 2016 Virtual Reality Industry Report. To speak with an analyst, contact the team at research@greenlightvr.com. With the announcement of the console-priced PSVR standalone system at $399, Sony has made it very clear who their target audience should be — and that’s everyone. Even though the console-based headset … Read More

Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Avatar Greenlight Insights Insight Articles

We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of future commercial success, Sony’s Playstation VR should not be overlooked as a major platform contender. In fact, the PSVR … Read More