Oculus Subscriptions Indicate Critical Inflection Point for VR Ecosystem

J.C. Kuang, Analyst J.C. Kuang, Analyst Insight Articles

Executive leadership at Facebook and Oculus announced on Thursday they would begin offering VR developers the opportunity to implement subscription-based models for games and services available on its Quest store. In addition, several established properties such as VSpatial, FitXR, and Rec Room (which notably closed its largest funding round to date [$100M] in March of 2021). Oculus emphasized in its … Read More

Late, Then Never: Is Microsoft Finished With VR?

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More

Vive Strikes Back: New Cosmos HMDs Bring Improvements to HTC

J.C. Kuang, Analyst J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Following the cancellation of MWC 2020, HTC Vive has made official announcements for new products in its VR hardware catalog. The Vive Cosmos line now includes three HMDs sharing a common hardware architecture and internal components but enhanced with different modular faceplate components that alter the tracking capabilities of the base Cosmos device. Cosmos Elite: Priced at $899, Cosmos Elite … Read More

Oculus Gone: The Declining Value of 3DoF Interfaces

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Virtual Reality, Virtual Reality Intelligence Service

This week, Oculus quietly eliminated Oculus Go from its lineup of offerings on Oculus for Business, the company’s portal for unified VR hardware and software solutions for enterprise clients. The move follows an apparent liquidation of stock as consumer MSRP for the device was permanently cut by $50.  According to the company, “it’s clear that Oculus Quest, with its high-end … Read More

Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More