Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More
Vive Strikes Back: New Cosmos HMDs Bring Improvements to HTC
J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
Following the cancellation of MWC 2020, HTC Vive has made official announcements for new products in its VR hardware catalog. The Vive Cosmos line now includes three HMDs sharing a common hardware architecture and internal components but enhanced with different modular faceplate components that alter the tracking capabilities of the base Cosmos device. Cosmos Elite: Priced at $899, Cosmos Elite … Read More
Analyst Perspectives – This week’s news from Niantic, Lenovo, Oculus, and PTC | Greenlight Insights Podcast
Lindsey Wadle Podcasts
Greenlight Insights Podcasts puts you at the intersection of business and emerging VR/AR technology trends with insights from top industry experts. Join us every week to get your competitive advantage.
Oculus Gone: The Declining Value of 3DoF Interfaces
J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Virtual Reality, Virtual Reality Intelligence Service
This week, Oculus quietly eliminated Oculus Go from its lineup of offerings on Oculus for Business, the company’s portal for unified VR hardware and software solutions for enterprise clients. The move follows an apparent liquidation of stock as consumer MSRP for the device was permanently cut by $50. According to the company, “it’s clear that Oculus Quest, with its high-end … Read More
Analyst Perspectives – Adobe acquires Medium, xR software, Magic Leap | Greenlight Insights Podcast
Greenlight Insights Podcasts
Greenlight Insights Podcasts puts you at the intersection of business and emerging VR/AR technology trends with insights from top industry experts. Join us every week to get your competitive advantage.
Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead
Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality
The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More
CES 2020 Preview: 5G and XR Displays to Headline
Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service
The Consumer Electronics Show in Las Vegas is the annual showcase of technology innovation that will change the future of different industries. As virtual and augmented reality (“xR”) has developed into dynamic markets, the technologies’ presence at CES has become more prominent. In this article, Greenlight Insights gives their predictions of what is to come at CES 2020 taking place … Read More