Microsoft’s Potential Mobile Augmented Reality Goldmine

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

At its annual developer conference, Microsoft teased a Minecraft mobile augmented reality application. Little is known about the newest edition of Microsoft’s ever-growing online game. With one of the biggest audiences in the world, is Microsoft supporting Minecraft to be the biggest mobile AR platform?