In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment. In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More
Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces
2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More
Greenlight Perspective 2020: Smartglasses in the Year Ahead
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces
2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More
Top 3 Trends in Industry 4.0 From Automation Fair 2019
J.C. Kuang, Analyst Client-Only, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software
Rockwell Automation’s annual Automation Fair in Chicago, Illinois brings together leaders in manufacturing and factory operations to showcase the latest trends and innovations in automation. Increasingly, the show plays host to major partner companies in the software and information technology industry, such as Cisco, Microsoft, and PTC, in service of increasing the visibility of Industry 4.0 workflows and educating stakeholders … Read More
How Onshape Will Help PTC Capture The CAD Cloud
J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Venture Capital, Private Equity, and M&A
This week, PTC, the global IoT software and services company, announced the acquisition of Onshape, a leading provider of computer-aided design (CAD) software-as-a-service solutions for $470 million. PTC’s acquisition of Onshape adds significant value to the company’s offerings, especially its flagship software products for product lifecycle management (PLM) and CAD. The deal represents the largest disclosed acquisition in dollars by … Read More
Analyst Perspectives – Adobe’s New Creator Tools, Niantic Advertising, Samsung Bixby, and HoloLens 2 | Greenlight Insights Podcast
Greenlight Insights Podcasts
Greenlight Insights Podcasts puts you at the intersection of business and emerging VR/AR technology trends with insights from top industry experts. Join us every week to get your competitive advantage.
Analyst Perspectives – Facebook Earnings, WebXR, HoloLens, Public-Private Partnerships, and ICCV 2019 | Greenlight Insights Podcast
Greenlight Insights Podcasts
Greenlight Insights Podcasts puts you at the intersection of business and emerging VR/AR technology trends with insights from top industry experts. Join us every week to get your competitive advantage.