Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More

Nomadic Joins Meow Wolf and New Wave of Interactive Entertainment in Vegas

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

For 78 years, the Las Vegas Strip has been a playground solely for adults. However, the city has frequently reinvented itself to remain relevant with growing trends. From organized crime and the Rat Pack, to Celine Dion’s first residency and invention of the daytime pool club, it has worked to stay relevant with adult entertainment.   The evolution has been … Read More