Five Key Developments in VR/AR Debuted at CES 2018

Avatar Greenlight Insights Augmented Reality, Insight Articles, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More

Augmenting the Enterprise with AR Smart Glasses

Avatar Glenn Sanders Augmented Reality, Enterprise Transformation, Insight Articles

Augmenting the Enterprise with AR Smart Glasses

Why AR Smart Glasses? What if you could increase worker efficiency significantly while reducing errors and improving employee safety and satisfaction?  AR Smart Glasses provide these advantages for numerous companies who have been quietly experimenting with augmented reality for the past several years. Last month, Deloitte surveyed 500 executives from mid-market companies across various industries and found that 67% are testing … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

ARCore: Google’s Answer to ARKit, and What it Means

Avatar Glenn Sanders Augmented Reality, Insight Articles

ARCore

Late last month, Google unveiled their ARCore platform for creating augmented reality apps for a few of the existing Android devices. ARCore “early preview” will let developers create AR experiences that will initially run on only a few Android devices, specifically Google Pixel phones, and certain models of Samsung Galaxy S8. Without ARCore, the installed base in the foreseeable future … Read More

HTC, Qualcomm Partner With Google To Welcome New Era For Standalone VR

Avatar Greenlight Insights Head-Mounted Displays, Insight Articles, Virtual Reality

This week at its annual developer conference, Google announced a standalone VR headset through a partnership with HTC. The standalone VR HMD will run on Qualcomm’s Snapdragon 835 mobile processor and is set to be released by the end of 2017. Standalone: The Future of Content Consumption Standalone headsets are important to the future of the industry as consumers and … Read More

VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Avatar Greenlight Insights Insight Articles

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Google Moves to Build Daydream as Largest Mobile VR Platform

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Google has opened Daydream to all developers this week. Any developer can make and submit a Daydream VR app through the Google Play Store, similar to the process for Android apps. The major drawback of Google Daydream was the lack of content. Play Store currently only has about 60 apps that are Daydream-capable. Partnering with select companies was strategic at launch, … Read More