Iribe’s Rift 2: What Is The Future of PC-Tethered Virtual Reality at Oculus?

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The departure of Brendan Iribe, former head of PCVR for Oculus, has sent ripples through the enthusiast community, amid increasing worries that PC-tethered virtual reality, including a future “Rift 2” device, is lagging behind on the company’s list of priorities. This has been further exacerbated by unconfirmed comments from sources close to Facebook and Oculus, stating that the move was … Read More

Keys to the Kingdom: Enterprise Data Security in XR

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles

Data security woes and upcoming regulatory action in major markets should be front and center for enterprises looking to implement XR. Customer data breaches, vague terms of service, and compromised intellectual property present real dangers to the public perception of an individual organization. And this is to say nothing of the bottom line. Since mid-March of 2018, new discoveries regarding … Read More

Top Trends from 2017 And How They Will Impact 2018

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Media & Entertainment

2017 Wrap Up Title

Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues   The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

Why Digital Marketers Should Be All In On Facebook Spaces

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles, Virtual Reality

Marketing In Facebook Spaces

Last month, Virtual and augmented reality were the highlights of Facebook’s F8 Developer Conference. Among all the announcements from Mark Zuckerberg and Co., Facebook Spaces, a new VR social platform, arguably stole the show. So how does Facebook Spaces work? With an Oculus VR headset and Touch controllers, Facebook Spaces allows a user to: Hang out in VR with up to … Read More

Facebook F8 Recap: Social, Volumetric Cameras, and React VR

Avatar Greenlight Insights Augmented Reality, Insight Articles, Virtual Reality

Virtual and augmented reality were the highlights of Facebook’s F8 developer conference. Among the several important updates coming from CEO Mark Zuckerberg and his team were Facebook’s first VR social platform, open-source codebase for WebVR developers, and new tools to create augmented reality content, among several other announcements. Alexis Macklin, a Greenlight Insights analyst who covers Facebook, Oculus, and VR/AR trends, created a … Read More