Late, Then Never: Is Microsoft Finished With VR?

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More

Greenlight Insights to Release 2020 Virtual Reality Industry Report

Avatar Lindsey Wadle Press Releases

New report offers critical insight on key macro and micro trends faced by companies in the virtual reality technology industry San Francisco, CA, February 25, 2020 – Greenlight Insights’ 2020 Virtual Reality Industry Report outlines consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. This report will … Read More

Vive Strikes Back: New Cosmos HMDs Bring Improvements to HTC

J.C. Kuang, Analyst J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Following the cancellation of MWC 2020, HTC Vive has made official announcements for new products in its VR hardware catalog. The Vive Cosmos line now includes three HMDs sharing a common hardware architecture and internal components but enhanced with different modular faceplate components that alter the tracking capabilities of the base Cosmos device. Cosmos Elite: Priced at $899, Cosmos Elite … Read More

Computer vision specialists Scape Technologies snapped up by Facebook

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles

Facebook, the Menlo Park, CA-based social media and technology giant and parent company of Oculus, announced this week that it is acquiring UK-based company Scape Technologies Ltd. (Scape) in a deal valued at $40 million. Scape is a computer vision startup, building the localization engine for city-scale augmented reality. About Facebook’s Augmented Reality Ambitions Facebook research teams have made extremely … Read More

The Growing Effects of the Coronavirus on the VR/AR Industry

Chui Yin Chau, Analyst Chui Yin Chau, Analyst Augmented Reality, China xR Intelligence Service, Devices & Technology, Insight Articles, Virtual Reality, VR/AR Coronavirus Research Center

Chinese stores are closed due to the spread of Coronavirus.

Greenlight Insights analysts have been in constant discussion with the supply chain and vendors in China on the developments and impact of the coronavirus. Here is what we know so far. The latest toll of the coronavirus as of February 5th is as follows: Nearly 500 people have died worldwide and there are 24,600 confirmed cases. There are 147 confirmed … Read More