The Future of VR As An Interdisciplinary Medium

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In a series of opinion posts by Greenlight VR analysts, Jeremy Joachim shares his view of the disruptive potential of virtual reality. Jeremy is a contributor to the recently published 2016 Virtual Reality Industry Report. Virtual Reality’s greatest potential will always be in its ability to amaze. As it currently exists, this amazement factor is very much tied to the capabilities of the related … Read More

Webinar Recap: Experts Align on Consumer Trends

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Despite high levels of media, investor and executive enthusiasm, consumers are still just beginning to warm up to virtual reality.   On January 15, 2016, Greenlight VR debuted its yearlong series of webinars designed to address industry trends. The 60-minute discussion titled Understanding Tomorrow’s VR Consumer: A Global Perspective brought together international analysts including Sam Clough, Strategic Insights Director at … Read More

Greenlight VR To Hold Special Virtual Reality Consumer Insights Webinar

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Greenlight VR, the only business intelligence firm for the virtual reality industry, is hosting a special webinar to accompany its recent U.S. and UK Consumer surveys. Anyone with a need for insights about consumers should attend this one-of-a-kind event, where leading consumer insights researchers dive into the data and share implications for this young, yet growing industry. Topics that will be examined include consumer awareness and purchase … Read More