Bandai Namco’s New VR Zone Shinjuku Shows Bright Future for VR Arcades

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Bandai Namco's New VR Zone in Shinjuku Highlight's Bright Future for Location-Based VR

VR ZONE Shinjuku, a location-based virtual reality entertainment facility in Tokyo, Japan, opened its doors last week on July 14th. VR ZONE is owned and operated by Bandai Namco Entertainment Inc., a top arcade, mobile and home video game publisher headquartered in Japan. VR ZONE Shinjuku offers a glimpse at the new LBVRE venues opening each week and highlights the … Read More

Retail VR: A Potential Perfect Fit for Location-Based VR

Avatar Greenlight Insights Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

retail vr

In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More

WWDC 2017: What Apple’s Big Reveal Means for VR and AR

Avatar Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

wwdc 2017

Before today, Apple – which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales – has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.

Greenlight Insights Expands Technology Expertise To Boston

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We are pleased to announce the latest addition to Greenlight Insights’ VR/AR Technologies Practice. Colin McMahon, Analyst, will be based in Greenlight Insights’ Boston office. Colin McMahon is a budding analyst with a particular interest in virtual and augmented reality. Colin‘s knowledge of the developing ecosystem and the latest innovations emerging from Boston’s leading academic institutions will provide our clients with … Read More

The Optis Presence at LiveWorx 2017

Avatar Greenlight Insights Augmented Reality, Insight Articles, Virtual Reality

LiveWorx 2017

LiveWorx Technology Conference 2017 took place from May 22nd to the 25th at the Boston Convention Center in Boston, Massachusetts. The event brought together a mix of technology companies working largely within the manufacturing space. The message of LiveWorx 2017 was clear: The manufacturing industry must change with the evolution of VR/AR technologoy. On the showroom floor, virtual prototyping company Optis conveyed this … Read More