Apple, which as been the subject of much speculation about a forthcoming augmented reality head-worn device, announced this week that the transaction to acquire iKinema, the UK-based motion-capture technology specialist, has now been finalized. To learn more about Apple and the development of the larger AR marketplace, as well as Greenlight Insights’ outlook on the future of the augmented reality … Read More
Recent reports have shed new light on the augmented reality hardware strategy underway at Facebook. Persons familiar describe two discrete products, codenamed Orion and Stella which appear to vary significantly in functionality. Orion represents a major step forward in functionality for consumer AR hardware, promising discrete computing functionality and support for phone-like features such as onboard mobile broadband connectivity. Stella, … Read More
Apple’s annual iPhone reveal event remains one of the most hotly anticipated events in the consumer technology industry. While the company is credited with popularizing and refining many of the key technologies which make up the current computing landscape, the iPhone event is the company’s opportunity to reassert its ability to innovate on the modern smartphone, in this year’s iPhone … Read More
Last week, Cupertino, California-based Apple Inc. reported fiscal 3Q19 revenues of $53.81 billion, up 1% year-over-year and beating the $53.39 billion consensus estimate. While iPhone sales still account for half of the company revenues and the wearables segment exhibits hyper-growth, Apple’s management remains steadfast in building the world’s largest augmented reality-enabled platform.
Several major media outlets reported on July 22nd that smartphone maker Apple may soon finalize the acquisition of Intel’s smartphone modem assets, including staff and intellectual property, to the tune of over $1 billion. The report suggests that the purchase could further strengthen the Cupertino, California-based company’s already considerable control over its supply chain. Our Perspective Despite the long road … Read More
In a relatively rare development, silicon giant Qualcomm announced on July 15th that it will be releasing a mid-year update to its current flagship chip, the Snapdragon 855. Called simply the Snapdragon 855+, the new SoC delivers a moderate clock speed boost and improved graphics processing performance. Other similarities include the presence of dual cellular modems, as Qualcomm continues to … Read More
Following a widely circulated report from online IT supply chain blog DigiTimes, major news outlets are reporting the alleged suspension of the hotly-anticipated discrete Apple Augmented Reality (AR) hardware. The speculation serves as an opportunity to examine how recent internal and external shakeups may have affected the company’s AR strategy. The likelihood that Apple would cease development on such a … Read More