Greenlight Perspective 2020: Smartglasses in the Year Ahead

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces

2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snapchat have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More

Amazon Enters the Audio Frames Market With Echo Frames, But Will It Standout From An Increasingly Competitive Market?

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles

Amazon held its annual Devices & Services Event in Seattle, WA on September 25, 2019. At the event that showcases Amazon’s newest Echo and other hardware products ahead of the holiday season, the e-commerce, electronics, and computing giant unveiled its formal entry into the audio smartglasses market with the launch of Amazon Echo Frames, all-day glasses with hands-free access to … Read More

ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Avatar Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insight Articles

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.

xR at SXSW Interactive 2019

Clifton Dawson, CEO Clifton Dawson, CEO Advertising, Apps & Games, Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

SXSW Interactive 2019 just ended, and virtual and augmented reality (“xR”) were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren’t in … Read More

Case Study: Amazon’s Lesson In Enterprise AR And Privacy

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

While giant OEMs and software/hardware companies scramble to research and develop the next generation of augmented reality headwear, massive advancements are being made in areas such as information display, computer vision, and processor engineering. However, hardware manufacturers have yet to contribute any meaningful solutions to one of AR’s most pressing obstacles. Increasing anxieties over personal privacy and data security, as … Read More