Now Available: 2018 Year-End xR Trends Report


Greenlight Insights’ 2018 Year-End VR/AR Trends Report gives you everything you need to leverage our latest data and analysis.

  • Look ahead with our worldwide VR/AR spending sales forecasts.
  • Learn how virtual & augmented reality are finding new commercial opportunities.
  • Understand why VR/AR content now requires a strategy for out-of-home distribution.


See the hot trends

Stay current on what’s heating up in virtual reality and which trends may be cooling off.

Know your customer

Get incredible insight into consumer behavior, spending habits and preferences.

Take action faster

Quickly find—and put to use—the research and data on virtual reality you seek.



Get three must-read reports

In addition to revealing the latest findings from multiple research studies, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives.


Delivered in PDF, PPT, XLS and JPG

The TrendPack includes PDF reports and related PPT decks, plus an XLS file for Worldwide Head-Mounted Display Sales. An added bonus of this TrendPack is that we include high-resolution JPG images of all the charts from the reports.


Portions of the trends report are drawn from each of these reports:


Worldwide Head-Mounted Display Sales: Greenlight Insights’ Estimates for 2019–2023 (PDF, XLS)

The current slate of large OEMs championing the growth of the augmented & virtual reality industry helps ensure long-term success at reaching the mainstream market, despite current limitations.


xR in the Enterprise: The Opportunity for Virtual & Augmented Reality with Simulation & Training

The state of virtual reality content development faces pessimism about revenue and profits generation. The outlook for revenue-generation have continued their decline from prior periods.


Location-Based Virtual Reality: How Virtual Reality Is Changing The Location-Based Entertainment Landscape (PDF)

The​ ​use​ ​of​ ​virtual​ ​reality​ ​equipment​ ​at​ ​location-based​ ​entertainment,​ ​shopping​ ​malls, tourist​ ​destinations,​ ​and​ ​other​ ​venues​ ​is​ ​on​ ​the​ ​rise​ ​across​ ​the​ ​globe.​ This report includes Greenlight Insights’ latest forecast for venue penetration and spending worldwide. The projections run through 2022 and include breakouts by region.


Can I share this with my team?
Absolutely! You can share the information with your team, but you are not licensed to post it on your company’s intranet or extranet.

Can I buy individual reports?
Yes, but you save a ton when buying a TrendPack. For example, the reports in the TrendPack would cost $7,980 if purchased separately, and PowerPoints, Excel files and high-resolution images are not included when you purchase individual reports. But if you want individual PDFs, click here.

Can I get access to all your data?
Yes! We offer yearly access to inGreenlight on a per-company basis. Please contact us to learn how we can get your team, or your entire company, access to everything we publish.

What if I don’t like it?
We’re confident you will be happy with our research, but if you’re not completely satisfied, just reply to your purchase receipt email explaining the problem, and we’ll make it right.

More questions? Please contact us.