Our next gen approach for a next gen medium.
Our research combines expert analysis, proprietary panel insights, and transaction-level data. Our team has experience spanning major research firms, including Nielsen and Accenture, and digital disruptors, such as Snap, Inc. and PepsiCo.
Be balanced with qualitative and quantitative data
Contain financial and non-financial perspectives
Reflect strategic and tactical issues
Satisfy all key stakeholders
Be consistent in collection and analysis
Be grounded in conservative standards
Come from credible sources
What we track:
Market forecasts for a minimum of 10 years of all the mentioned segments, sub segments and the regional markets
Market share assessments for the regional and country level segments
Market share analysis of the top industry players
Market trends (drivers, constraints, opportunities, threats, challenges, investment opportunities)
Competitive landscaping mapping the key common trends
Company profiles with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements
Greenlight Insights accurately assesses and forecasts the size and shape of several key market segments. The first step in market sizing and forecasting is data collection. Greenlight Insights uses a variety of primary and secondary sources for sizing and forecasting markets including, but not limited to, interviews with vendors, public financial records, historic market data, and user surveys. The next step is the entry of demand- and supply-side data into proprietary models of market segments in order to generate Greenlight Insights market data and forecasts. Then, the preliminary values in the market model are validated using a number of different procedures. And lastly, the market models are adjusted accordingly.
Greenlight Insights, together with several VR/AR communities around the world conducts a semi-annual industry executive survey. The proprietary study uncovers the outlook of vendors and commercial end-users across all sectors of the industry for the near term and the next few years. The findings cover survey respondents’ expectations for:
- Global industry growth
- Business performance and expectations
- Platform, pricing and distribution strategy
- Production costs
- Investment needs
- Marketing efficacy
- Industry challenges and opportunities
Greenlight Insights continuously maintains RealitySpecsTM, an online database of hundreds of virtual and augmented reality hardware product specifications, briefs, manufacturer literature, screenshots, and news.
Greenlight Insights tracks venture capital and acquisition activity for companies at the intersection of virtual reality, augmented reality, and technology. This means that the venture funding tracked only includes technology-enabled companies, whether they focus on hardware, the distribution of content, or the process of bringing breakthrough products to market.
Funding tracked includes debt, venture rounds, and growth equity but excludes lines of credit (working capital) and cash/equity exclusively associated with M&A activities.
Deals data is gathered based on publicly available resources (press releases, news outlets, SEC filings, etc.) and supplemented with CapitalIQ and Crunchbase’s venture data.
Greenlight Insights conceives and writes all questions and materials used in its surveys. Denominator for all consumer surveys is internet-connected U.S. adults. Surveys are designed to be <20 minutes in length with main sections: demographics, attitudes and preferences, and adoption trends.
We employ reputable third-party panel providers for survey sampling. To ensure data quality, Greenlight Insights authenticates all respondents and further validates against third-party data sources. Additionally, flash/cookie-based technologies are used to ensure there are no duplicate respondents. Industry standards for screening bad completes are used such as red herring questions and monitoring time for speeders.