2018 Revenues for Virtual Reality in Location-Based Entertainment Hits $2.3B Worldwide

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San Francisco, March 18, 2019 – While much of the recent news around Virtual Reality in  Location-Based Entertainment has focused on a couple of big-name closures, Greenlight Insights’ latest quarterly update on the state of this market shows solid worldwide growth, in the number of locations, revenue per location, and total revenue. The report released this week, Location-Based Virtual Reality—Q1 2019 Quarterly Update, projects solid growth in the number of venues with a five-year CAGR of 22%. In that same period, average revenue per location will grow at a CAGR of 36%.

Greenlight Insights has been following the global immersive entertainment business since 2014, and this quarterly report updates their full-year report, which was published in September 2018. It also follows their report focusing on one of the fastest-growing markets, China. The China Location-Based Virtual Reality Report was released in January 2019.

Alexis Macklin, Research Manager at Greenlight Insights, says: “The bottom line is that Immersive Entertainment, especially using Virtual Reality technology, is strong and growing. We continue to see strong year-over-year growth in the number of venues, traffic to venues, and total revenue generated by the sector. As in any fast-growing sector, we are seeing ups and downs. But the general trend is strongly upward for the next five years.”

Location-Based Virtual Reality—Q1 2019 Quarterly Update, is available to Greenlight’s subscribers. They should contact their account executive if they have any questions regarding this report, or any other reports. For more information, contact Greenlight Insights at 415-854-3282, email hello@greenlightinsights.com, or visit greenlightinsights.com.

About Greenlight Insights

Greenlight Insights provides proprietary market research, consulting, and events about the future of virtual and augmented reality. Greenlight Insights delivers critical strategic insights to the world's leading technology companies, publishers, service providers, institutional investors, and government entities.


Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly-skilled industry professionals who offer deep expertise in virtual and augmented reality.

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