Reliable, Actionable Industry Analysis

In emerging technology markets where change is constant, Greenlight Insights delivers deep intelligence about the market’s direction and viable economic opportunities through our syndicated reports.
Through our work at the forefront of industry analysis, we publish research on the trends shaping the future of virtual and augmented reality. Read our widely-cited market reports for the latest data-driven strategic insight on the VR/AR industry.

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LBVRE Market Report Q4 2017 Update
New Virtual Reality Industry Report, Fall 2017
Microsoft Mixed Reality - The Emerging Windows Ecosystem
Apple’s ARKit: What It Means & Why It’s Important
VRAR Funding Mid-Year Review 081617
location-based vr
AR Report Coverpage
2017 Consumer Report
2017 VR Industry Report Coverpage
Greenlight Insights_China Macro VR Research Note
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Millennials: Virtual Reality Trendsetters for 2017 and Beyond

This study is designed to provide detailed profiles of millennials (18-34), with an eye toward identifying differences both between other segments and within the millennial segment. Greenlight Insights uses a combination of research methods to develop millennial personas, and uncovers motivators / triggers that lead to specific behaviors and specific purchase activities. To view the full prospectus, email the lead analyst


Research and analysis on Greenlight Insights’ revenue forecast specific to India. To view the full prospectus, email the lead analyst

china vr

The Reality of Virtual Reality in China


china vr market

Macroeconomic Analysis of China's VR Market


360 degree camera market

Technology Report: VR Cameras


augmented reality data

Preparing for an Augmented World


Multi-Client Studies:

Greenlight Insights' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.


Members have on-demand access to our full suite of Market Reports, including exclusive Member-only research. All reports feature primary research conducted by our team of in-house analysts. Plus, Members have exclusive access to senior analysts, monthly events, and inGreenlight, our digital insights platform.

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