Innovation in Immersive Media & Entertainment

Greenlight Insights offers research covering the audiences, channels, and technologies related to immersive media & entertainment, including gaming, cinematic, social, and branded applications.
Virtual reality and augmented reality are radically changing the way we live and how media is created and consumed. Greenlight Insights stays on the cutting edge of what drives the virtual reality and augmented reality ecosystems. Our research reveals key insights for devising innovative strategies around 360 degree video, location-based entertainment, immersive media, and more.

Companies operating within and adjacent to the immersive technologies industries need to understand the dynamics, the competition, new technologies, unique positioning, what firms to watch, potential partners and what it will take to survive and be successful in this marketplace.

Greenlight Insights keeps our clients on the cutting edge of virtual and augmented reality so they lead confidently.



Key Services
  • Forecasts

    Greenlight Insights' Market Forecast is based on a market model specific to the dynamics of the spending on Digital Content & Immersive Media including 360 degree video and identifies the key influencing factors about which assumptions are made.

  • Technology Reports

    State of the Technology Reports monitor the evolution of technology trends across thousands of global companies. We identify trends affecting key areas of industry disruption, such as Spherical Cameras, Haptic Technologies, and Rendering Engines.

Featured Research
ImageTitleDate
Siggraph 2019: Virtual and Augmented Reality Highlights
Siggraph 2019: Virtual and Augmented Reality HighlightsAugust 2019
2019 Location-Based Virtual Reality Industry Report
2019 Location-Based Virtual Reality Industry ReportJuly 2019
Location-Based Virtual Reality: 2019 Q2 Update
Location-Based Virtual Reality: 2019 Q2 UpdateJuly 2019
E3 2019: Virtual & Augmented Reality Highlights
E3 2019: Virtual & Augmented Reality HighlightsJune 2019
Augmented Reality in Location-Based Entertainment
Augmented Reality in Location-Based EntertainmentJune 2019
WWDC 2019: A Roundup of Apple's Augmented Reality Announcements
WWDC 2019: A Roundup of Apple’s Augmented Reality AnnouncementsJune 2019
2019 Location-Based xR Venue Operators Survey Report
2019 Location-Based xR Venue Operators Survey ReportMay 2019
F8 2019: The Augmented & Virtual Reality Perspective
F8 2019: The Augmented & Virtual Reality PerspectiveApril 2019
The Snapchat Augmented Reality Camera
The Snapchat Augmented Reality CameraApril 2019
The Real Business Opportunities for xR in China
The Real Business Opportunities for xR in ChinaApril 2019
Research Note: Virtual Reality at Internet Cafes
Research Note: Virtual Reality at Internet CafesApril 2019
NAB 2019: Key Themes in Immersive Media
NAB 2019: Key Themes in Immersive MediaApril 2019
GDC 2019: xR & The State of Play
GDC 2019: xR & The State of PlayMarch 2019
2019 Augmented Reality Consumer Report
2019 Augmented Reality Consumer ReportMarch 2019
2019 Virtual Reality Consumer Report
2019 Virtual Reality Consumer ReportMarch 2019
Location-Based Virtual Reality: 2019 Q1 Update
Location-Based Virtual Reality: 2019 Q1 UpdateMarch 2019
Spherical Cameras Market Review 2019
Spherical Cameras Market Review 2019January 2019
Location-Based VR Highlights from CES 2019
Location-Based VR Highlights from CES 2019January 2019
The State of Location-Based Virtual Reality in China 2019
The State of Location-Based Virtual Reality in China 2019December 2018
IAAPA 2018: Trends in Location-Based xR
IAAPA 2018: Trends in Location-Based xRNovember 2018
Location-Based Virtual Reality: 2018 Market Report
Location-Based Virtual Reality: 2018 Market ReportSeptember 2018
The Experience Hall at Siggraph 2018. (Photo by Alexis Macklin/Greenlight Insights)
Siggraph 2018: Immersive ContentAugust 2018
The Future of VR eSports: Market Report 2018
The Future of VR eSports: Market Report 2018August 2018
LBVRE Market Report Q4 2017 Update
Location-Based Virtual Reality: 2017 Q4 UpdateNovember 2017
location-based vr
2017 Location-Based Virtual Reality Industry ReportJune 2017
Understanding the Virtual Consumer
Understanding the Virtual ConsumerJune 2017
A 360 View of the Virtual Reality Camera Market
A 360 View of the Virtual Reality Camera MarketMay 2017

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