Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market

Eddie Lou, Analyst, Asia-Pacific China xR Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Greenlighting China

Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path … Read More

Peeking Ahead at Google I/O: Daydream & Project Tango

Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Rumors are swirling in anticipation of Google I/O and what Google will reveal next, but at the forefront of conversation is latest developments in VR. Of their latest developments, we anticipate that two of them will be of particular interest and impact – Daydream and Project Tango. Daydream Google has been rumored to be releasing a standalone VR headset that … Read More

2016 Virtual Reality Industry Report, Spring Edition

2016 VR Industry Report Spring

A newer version of this research is available: 2018 Virtual Reality Industry Forecast 2016 Virtual Reality Industry, Spring Report Greenlight Insights’ inaugural Virtual Reality Industry Report features everything you need to know about forecasts, technology analysis, and other special topics for industry executives. Release Date: April 2016 This report is available only to Subscribers Already a Subscriber? Login Now. Research, … Read More

Research Suggests Oculus Pricing Is Aimed At Early Adopters

Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Exclusive Greenlight VR research in 2015 shows high interest in VR, with 79 percent wanting “more” after test drive and just 6% saying they had no interest. But $599 price is only attractive to 40 percent of potential market.  20% said they’d pay $400-$599; 9% would pay $600+ and 9 percent said they’d pay $1000+.  Top adopters seen by Greenlight VR: … Read More

2015 Virtual Reality Industry Report, Spring Edition

2015 VR Industry Report, Spring Edition

2015 Virtual Reality Industry, Spring Report Greenlight Insights’ inaugural Virtual Reality Industry Report features everything you need to know about forecasts, technology analysis, and other special topics for industry executives. Release Date: July 2015 Get This ReportThis report is available only to Subscribers Already a Subscriber? Login Now. Everything You Need To Know In One Report Each Greenlight Insights report … Read More