Is Augmented Reality the Next Big Concert Hit?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Shared Environments

In this age of elaborate music festivals, high-budget halftime shows, and ever more amazing mega-tours, artists are constantly looking for new ways to make a splash. In the competition to create the most memorable shows, the big stars of the music industry are experimenting with innovative stage design, special effects, and technology. Augmented reality is the latest technology for artists … Read More

And The Beat Goes On: The Continued Success of Beat Saber

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Just ahead of GDC, Beat Games announced Beat Saber sold a million copies, released a Monstercat music expansion pack, and announced that it would be an Oculus Quest launch title. The rhythm game shows no sign of slowing down. So far, Beat Saber is arguably VR gaming’s greatest success story. The title was a viral hit even before release. According … Read More

Lessons Learned: A Look Back at Starbreeze’s VR Efforts

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Starbreeze, the video game development studio and publisher, based in Stockholm, Sweden, released their annual report for 2018, detailing a look back at the year that doomed its VR ventures. Starbreeze’s virtual reality projects were less than successful, but the decision to divest came after company turmoil resulting in the shortcomings of Overkill’s The Walking Dead, company mismanagement, and even … Read More