VR/AR & Location-Based Entertainment at CES 2020: Building Better Business

VR/AR & Out-of-Home Entertainment at CES 2020

VR & Location-Based Entertainment at CES 2020: Building Better Business Compared to CES 2019, the number of xR related companies exhibiting at CES 2020 grew, including those offering new, specialized technology for the location-based virtual reality sector. Release Date: January 2020 New virtual reality innovations exhibited at CES 2020 were diverse in form and function – from attendant-less VR systems … Read More

Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead

Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More

Greenlight Insights Will Host XR Summit during IAAPA 2019 in Orlando, FL on November 20

Greenlight Insights Augmented Reality, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Press Releases, Virtual Reality

Location-Based Virtual Reality veteran Bob Cooney to co-host the event designed for attractions operators, vendors and investors San Francisco, CA, November 7, 2019 – Greenlight Insights will host its 2nd annual XR Summit at IAAPA to provide professionals in the VR/AR and location-based entertainment industries with the latest Location-Based Virtual & Augmented Reality market update, and a forum to exchange … Read More

XR Summit at IAAPA 2019

Greenlight Insights will host its 2nd annual XR Summit at IAAPA to provide professionals in the VR/AR and location-based entertainment industries with the latest Location-Based xR market update, and a forum to exchange insights and network.

Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast

Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service

Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More

Best Practices for Implementing Location-Based XR Use Cases: Key Insights from xRS Week 2019 for Entertainment Leaders

Best Practices for Implementing Location-Based XR Use Cases This report contains the top imperatives for entertainment leaders from xRS Week 2019. Release Date: October 31, 2019 Subscribers Only This product is included in: Location-Based xR Intelligence Service Best practices for leveraging the latest innovations in immersive technologies for location-based entertainment activations is constantly changing. Entertainment leaders can prepare their organizations … Read More