Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center

Image of Universal Studios Japan's Super Nintendo Land

March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue’s operation status and other announcements about Super Nintendo Land. After five years of construction, Universal Studios’ Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, … Read More

Coronavirus Update & the Location-Based Virtual Reality Industry

Chui Yin Chau, Analyst Chui Yin Chau, Analyst China xR Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, VR/AR Coronavirus Research Center

Greenlight Insights Update on Coronavirus & the Location-Based Virtual Reality Industry

Greenlight Insights analysts have been in constant discussion with manufacturers, the supply chain, and stakeholders across the XR industry in China on the developments and impact of the coronavirus. Here is what we know so far about how it’s impacting the Location-Based Virtual Reality market. The latest coronavirus update as of February 13th is as follows: More than 1,370 people … Read More

Integrated Systems Europe 2020: New audiovisual systems set to enable immersive digital storytelling and dynamic exhibitions

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Devices & Technology, Imaging & Video, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Shared Environments, Smart Displays

Igloo Vision at Integrated Systems Europe

The annual Integrated Systems Europe conference and expo was held this week in Amsterdam. ISE is organized each year by the Audiovisual and Integrated Experience Association (AVIXA) and the Custom Electronic Design and Installation Association (CEDIA), two of the largest audiovisual industry trade groups. This year, Integrated Systems Europe gathered 81,000 attendees and 1,300 exhibitors to share the latest innovations … Read More

Greenlight Insights Location-Based Virtual Reality Taxonomy, 2020

Location-Based Virtual Reality Taxonomy, 2020

This Greenlight Insights study provides a detailed description of Greenlight Insights’ outlook on the worldwide location-based virtual reality industry, which directly sets the foundation for our research agenda, analyses, and global forecasts specific to this market.

Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

Childish Gambino performs song Redbone in concert.

With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More