WWDC 2017: What Apple’s Big Reveal Means for VR and AR

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

wwdc 2017

Before today, Apple – which in 2016 occupied 18% of the smartphone market salesĀ and 7% of the PC market salesĀ – has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.

2017 Augmented Reality Industry Report

AR Report Coverpage

2017 Augmented Reality Industry Report There is significant shift in sentiment about AR technology, reflecting both continued expansion of corporate spending dedicated to AR and the recent actions of major industry players. This report is available only to Subscribers Already have a account? Sign in to view this research. What’s in the Report 2017 Augmented Reality Industry Report features: 5-year … Read More

Peeking Ahead at Google I/O: Daydream & Project Tango

Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Rumors are swirling in anticipation of Google I/O and what Google will reveal next, but at the forefront of conversation is latest developments in VR. Of their latest developments, we anticipate that two of them will be of particular interest and impact – Daydream and Project Tango. Daydream Google has been rumored to be releasing a standalone VR headset that … Read More