2018 Augmented Reality Industry Report

Greenlight Insights

2018 Augmented Reality Industry Report There is significant shift in sentiment about AR technology, reflecting both continued expansion of corporate spending dedicated to AR and the recent actions of major industry players. Release Date: July 2018 $1,995.00Add to cart 2018 Augmented Reality Industry Report features: 5-year global head-worn AR and applications market forecast Comprehensive overview of the augmented & mixed … Read More

2018 Augmented Reality Total Market Forecast

2018 Augmented Reality Total Market Forecast Our research combines expert analysis, proprietary panel insights, and transaction-level data. Our team has experience spanning major research firms, including Nielsen, Ernst & Young, and Accenture, and digital disruptors, such as Snap, Inc. and PepsiCo. Greenlight Insights produces its semi-annual Augmented Reality Total Market Forecast with the contributions of the industry’s top analysts and … Read More

Nadella’s Strategy: Microsoft and the Future of MR and HoloLens

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Telecommunications

Satya Nadella made news with his recent announcement of restructuring within Microsoft. The CEO is reconsidering the company’s new growth areas in order to “instill a unifying product ethos across our end-user experiences and devices.” To this end, the teams responsible for research and development on devices such as Windows MR headsets and the HoloLens have had their leadership within … Read More

Navdy Liquidates Assets: Lessons Learned for Aftermarket Heads-Up Displays

Clifton Dawson, Principal Analyst Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Head-Up Displays, Insight Articles

The following is part of our Enterprise xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality in the select industrial and enterprise sectors. Navdy has sent an email out to customers stating that it’s no longer conducting business and is liquidating its assets.

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

Head-Mounted Augmented Reality Spending to Reach $12.9 Billion Globally in 2020

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Press Releases

augmented reality forecast

In a new Augmented Reality Industry Report, Greenlight Insights offers 5-year market forecasts, industry analysis, and a summary of Apple, Google, Microsoft, Facebook and Magic Leap. SAN FRANCISCO (October 5, 2017) — Despite the buzz about mobile augmented reality (AR) in the wake of Apple’s recent ARKit and iPhone X announcements, head-mounted displays (HMDs), such as Microsoft’s HoloLens are expected … Read More