Greenlight Insights’ Steve Marshall to Discuss the Outlook for Virtual Reality at This Week’s Virtual Reality Summit

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Marshall’s Day 2 session will include highlights from Greenlight VR’s new  ‘2016 Virtual Reality Industry Report,’ which is publishing this week.   SAN FRANCISCO (April 11, 2016) — Greenlight VR, (@GreenlightVR), the leader in business intelligence for the global virtual reality economy, announced today that Senior Vice President Steve Marshall has been added as a featured speaker at this week’s … Read More

Greenlight Insights to Gather VR Professionals Online, March 15-16, for First-Ever Virtual Reality Analytics Web Summit

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FOR IMMEDIATE RELEASE Highlights: Key speakers from Schell Games, JauntVR, Singularity University, Accenture Technology Labs and Virtually Live; Hot-topic sessions; Demos Showcase featuring VR analytics leaders SAN FRANCISCO (March 3, 2016) — The latest Virtual Reality Industry Monitor(TM) survey of industry executives reveals development studios are aggressively planning to release virtual reality and 360-degree video experiences in the next year … Read More

Retinad To Present New Analytics Platform At 2016 Virtual Reality Analytics Web Summit

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We’re six weeks away from the 2016 Virtual Reality Analytics Web Summit produced by Greenlight VR. The online conference is expected to take the industry by storm with exclusive insights and expert-led discussions about virtual reality & analytics. Retinad, a user analytics platform for virtual reality, will present what they have been working on since emerging from the Rothenberg Ventures … Read More

(Most Of) What You Need To Know About Virtual Reality In One Report

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Greenlight VR’s second industry report is co-authored with leading VR news site, Road to VR, and provides industry forecasts, analysis, and best practices. SAN FRANCISCO, CA, January 18, 2016 – Greenlight VR and Road to VR today unveil plans to publish the 2016 VIRTUAL REALITY INDUSTRY REPORT, the 2nd edition of Greenlight VR’s annual report providing a comprehensive perspective on … Read More

Greenlight Insights Analysts to Attend VRLA Winter 2016

Avatar Greenlight Insights Media & Entertainment, Press Releases, Virtual Reality

Virtual Reality Los Angeles (VRLA) is the biggest virtual reality expo event in Los Angeles, home to one of the largest communities of VR developers, enthusiasts, and pioneers worldwide. Starting by a small group of USC undergraduates in July 2014 with just 130 attendees, VRLA has quickly become the world’s largest virtual reality expo. This January, Greenlight VR analysts will attend the VRLA Winter Expo, where over 72 … Read More

Upcoming Greenlight VR White Paper: Measuring Human Factors For Virtual Reality Experience Design

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Greenlight VR continues to engage market leaders in the emerging field of analytics for virtual reality in order to collaborate on innovative research. There’s one currently in the works, about measuring human factors for virtual reality experience design, sponsored by YouVisit and EaseVR, and written by our new associate Michael Mascioni. Stay tuned for the full release sometime next month. … Read More

Greenlight Insights to Expand Consumer Research

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Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone … Read More