We’re delighted to announce the theme for Virtual Reality Strategy 2016: Winning in the New Experience Economy: The New Rules. We like our event theme to be applicable to both the event itself as well as the current state of the industry. We always put a lot of time and thought into it, and decided to share with you how … Read More
Greenlight VR’s new ‘2016 Virtual Reality Consumer Report’ reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. SAN FRANCISCO, CA (PRWEB) JUNE 21, 2016 — The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currently … Read More
Greenlight VR announces an exclusive media briefing in China on the developing global VR market insights amid launching a Beijing office this week.
Greenlight VR, the leader in virtual reality market intelligence, today unveiled its next consumer research report, which will be released in June 2016. Using data from more than 1,200 U.S. survey respondents, the 2016 Virtual Reality Consumer Adoption Report includes analysis that will help executives and investors understand what consumers currently think and really want from virtual reality. Last year’s Consumer … Read More
SAN FRANCISCO (May 25, 2016) — Greenlight VR, (@GreenlightVR), the leader in market intelligence for virtual reality, announced today that Founder & CEO Clifton Dawson will be a featured speaker at the IoT Expo in Shanghai, China, the 2016 US-China Startup Investment Forum in Chongqing, and the International Tech Transfer Conference in Zhengzhou. “Analysts expect the market for virtual reality … Read More
“Advances will enable virtual-reality technology to be used in a more social way than it is today. Virtual reality has the potential to become the most social platform in technology because it lets users meet with other real people, offering a personal experience when catching up with, say, family members abroad.” – Mark Zuckerberg, CEO, Facebook SAN FRANCISCO, CA – … Read More
Greenlight Insights, a leader in research services for the global virtual reality industry, has been selected by Mercedes Benz Fashion Week Russia to study the use of virtual reality in the fashion industry and measure the impact of first exposure among fashion-oriented consumers. At the Mercedes Benz Fashion Week Russia in March 2016, 300 attendees received a branded Google Cardboard … Read More