Consumer Interest in Virtual Reality Goes Far Beyond Gaming, According to Greenlight VR

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Greenlight VR’s new ‘2016 Virtual Reality Consumer Report’ reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. SAN FRANCISCO, CA (PRWEB) JUNE 21, 2016 — The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currently … Read More

Greenlight Insights to Release New Consumer Report Next Month

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Greenlight VR, the leader in virtual reality market intelligence, today unveiled its next consumer research report, which will be released in June 2016. Using data from more than 1,200 U.S. survey respondents, the 2016 Virtual Reality Consumer Adoption Report includes analysis that will help executives and investors understand what consumers currently think and really want from virtual reality. Last year’s Consumer … Read More

Greenlight Insights To Discuss Global Virtual Reality Developments In China

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SAN FRANCISCO (May 25, 2016) — Greenlight VR, (@GreenlightVR), the leader in market intelligence for virtual reality, announced today that Founder & CEO Clifton Dawson will be a featured speaker at the IoT Expo in Shanghai, China, the 2016 US-China Startup Investment Forum in Chongqing, and the International Tech Transfer Conference in Zhengzhou. “Analysts expect the market for virtual reality … Read More

Greenlight Insights to Talk Social Virtual Reality at Digital Hollywood

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“Advances will enable virtual-reality technology to be used in a more social way than it is today. Virtual reality has the potential to become the most social platform in technology because it lets users meet with other real people, offering a personal experience when catching up with, say, family members abroad.” – Mark Zuckerberg, CEO, Facebook SAN FRANCISCO, CA – … Read More

New Research Reveals Never Before Seen Insights on Virtual Reality From Russia

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Greenlight Insights, a leader in research services for the global virtual reality industry, has been selected by Mercedes Benz Fashion Week Russia to study the use of virtual reality in the fashion industry and measure the impact of first exposure among fashion-oriented consumers. At the Mercedes Benz Fashion Week Russia in March 2016, 300 attendees received a branded Google Cardboard … Read More