Greenlight Insights Identifies Collaborative Visualization as a Growth-Primed Category for Enterprise VR and AR

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New Report Profiles Top Companies and Leading Deployments. San Francisco, March 9, 2019 — Digital transformation leaders have spent the last few years foregrounding virtual reality and augmented reality collaborative visualization applications as major drivers of productivity and costs savings, according to Greenlight Insights. These products most often allow users to inhabit a shared virtual environment, communicate seamlessly via avatars, … Read More

Spending at Virtual Reality Arcades Reached $1.5B in 2019, but Uncertainty Looms Following Global COVID-19 Outbreak

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New Greenlight Insights Quarterly Report Features Revised Market Outlook San Francisco, March 6, 2020 — Spending on virtual reality games, entertainment and other experiences at dedicated location-based entertainment facilities reached $1.5 billion in 2019, according to Greenlight Insights’ latest report. The recently released Location-Based Virtual Reality: 2020 Q1 Update includes global forecasts and analysis of the current and future use … Read More

Greenlight Insights Launches VR/AR Industry Research Center as the Impact of Coronavirus Grows

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VR/AR Coronavirus Resource Center

San Francisco, March 2, 2020 –  The coronavirus has become an epidemic as it is a source of concern for countries all over the world. The impacts to the global economy have become substantial and are changing the way companies are going about their daily operations. With companies such as Facebook, Microsoft, and Sony announcing changes to their business activities, … Read More

Greenlight Insights to Release 2020 Virtual Reality Industry Report

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New report offers critical insight on key macro and micro trends faced by companies in the virtual reality technology industry San Francisco, CA, February 25, 2020 – Greenlight Insights’ 2020 Virtual Reality Industry Report outlines consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. This report will … Read More

Greenlight Insights Accepting Nominations for the 2020 Innovation Awards

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Winners to Be Recognized at xRS Week 2020 in San Francisco, CA San Francisco, February 18, 2020 — Greenlight Insights is now accepting nominations for the annual Greenlight Insights Innovation Awards for virtual and augmented reality excellence. Nominations will be accepted through August 15 via an online entry form. Entry is open to any virtual and augmented reality (xR) technology … Read More

Greenlight Insights Identifies Three Companies Expected to Have an Impact on the AR Cloud Computing Market

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Greenlight Insights today published a Deep Dive report profiling three companies in the Augmented Reality (AR) Cloud market with innovative new technologies or groundbreaking business models. The three companies are 6D.AI, Fantasmo, and Ubiquity6. The AR Cloud is a real-time 3D, spatial map of the world, overlayed onto the real world. Due to the increasing popularity of location-based services, the … Read More

Greenlight Insights Set To Host Inaugural Experiential Enterprise Leadership Forum April 15th in Boston

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Boston, Massachusetts, February 3,  2020 – Greenlight Insights will host its Experiential Enterprise Leadership Forum at PTC CXC Boston on April 15, 2020. Companies are faced with the need for digital transformation, executives struggle to keep up with the emerging technology best practices. Executives from industries such as manufacturing, healthcare, and automotive are looking at AR/VR/XR to drive operational efficiencies … Read More