Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces

2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More

Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Immersive attractions in out-of-home entertainment expanding quickly in 2019. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test installations from Virtuix and VRstudios. Dreamscape Immersive opened two permanent locations that routinely sell out … Read More

Greenlight Perspective 2020: Smartglasses in the Year Ahead

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces

2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snapchat have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More

CES 2020 Preview: 5G and XR Displays to Headline

Avatar Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas is the tech industry’s yearly showcase of innovative hardware and software that will grow to change the future of different consumer industries. As virtual and augmented reality has developed into dynamic markets, the technologies’ presence at CES has grown. Greenlight Insights analyst team gives their predictions of what is to come at CES … Read More

Top 3 Trends in Industry 4.0 From Automation Fair 2019

J.C. Kuang, Analyst J.C. Kuang, Analyst Client-Only, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software

Rockwell Automation’s annual Automation Fair in Chicago, Illinois brings together leaders in manufacturing and factory operations to showcase the latest trends and innovations in automation. Increasingly, the show plays host to major partner companies in the software and information technology industry, such as Cisco, Microsoft, and PTC, in service of increasing the visibility of Industry 4.0 workflows and educating stakeholders … Read More

How Onshape Will Help PTC Capture The CAD Cloud

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Venture Capital, Private Equity, and M&A

This week, PTC, the global IoT software and services company, announced the acquisition of Onshape, a leading provider of computer-aided design (CAD) software-as-a-service solutions for $470 million. PTC’s acquisition of Onshape adds significant value to the company’s offerings, especially its flagship software products for product lifecycle management (PLM) and CAD.  The deal represents the largest disclosed acquisition in dollars by … Read More

Aero: Adobe’s Play for 3D, and The Future of AR

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Media & Entertainment, Software

Following a slew of major product updates and announcements at its annual developer conference, MAX, Adobe continues a years-long trend of subtly but aggressively expanding its offerings into the realm of 3D. Beginning with small but meaningful updates to legacy apps (like the addition of the Skybox 360 video plugin to Premiere Pro) to new products altogether (such as the … Read More