Greenlight VR Survey Reveals Generation Z Will Play Pivotal Role in Virtual Reality Adoption in 2016

Avatar Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% … Read More

2015 Virtual Reality Consumer Report

A newer version of this research is available: 2018 Virtual Reality Consumer Report Original Release Date: November 4, 2015 The 2015 Virtual Reality Consumer Report was researched and written in conjunction with Touchstone Research, a market research company with expertise in youth, teen and families. This 139-page report features proprietary data and analysis on: