Release Date: January 3, 2020 $1,995.00Order this report
Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces
2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More
Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead
Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality
Immersive attractions in out-of-home entertainment expanding quickly in 2019. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test installations from Virtuix and VRstudios. Dreamscape Immersive opened two permanent locations that routinely sell out … Read More
Greenlight Perspective 2020: Smartglasses in the Year Ahead
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces
2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snapchat have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More
CES 2020 Preview: 5G and XR Displays to Headline
Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service
The Consumer Electronics Show in Las Vegas is the tech industry’s yearly showcase of innovative hardware and software that will grow to change the future of different consumer industries. As virtual and augmented reality has developed into dynamic markets, the technologies’ presence at CES has grown. Greenlight Insights analyst team gives their predictions of what is to come at CES … Read More
Demonstrating Value in Standalone VR
Join J.C. Kuang, Analyst at Greenlight Insights, for an in-depth survey of current and future offerings of standalone hardware, as well as an in-depth analysis of the effects of the sector on the broader VR industry.
Aero: Adobe’s Play for 3D, and The Future of AR
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Media & Entertainment, Software
Following a slew of major product updates and announcements at its annual developer conference, MAX, Adobe continues a years-long trend of subtly but aggressively expanding its offerings into the realm of 3D. Beginning with small but meaningful updates to legacy apps (like the addition of the Skybox 360 video plugin to Premiere Pro) to new products altogether (such as the … Read More