Mi VR is Uncertain, But China Still To Drive VR Growth

J.C. Kuang, Analyst J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

According to reports, Chinese electronics company XIaomi has decided to permanently shutter its consumer VR operations. Western and Chinese media outlets circulated a report stating that Xiaomi had fired the Mi VR Go development team, signaling its intent to discontinue development of the platform. Best known for its large smartphone and consumer electronics business, Xiaomi served as a key OEM … Read More

Location-Based xR Channel Tracker: Venue Openings Outpace Closures in H1 2019

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Greenlight Insights tracks openings and closures for a select group of venue operators in the location-based entertainment virtual & augmented reality sector.  Our Location-Based xR Channel Tracker focuses on arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues, including, but not limited to, those selling virtual reality, augmented reality, immersive media, and other digital experiences. Click here to view our full … Read More

New Greenlight Insights Report Evaluates Augmented Reality Use Cases in Location-Based Entertainment

Avatar Alexandra Vidger Augmented Reality, Media & Entertainment, Press Releases

The use of augmented reality displays in location-based entertainment venues is expected to accelerate over the next five years. SAN FRANCISCO, CA, June 24, 2019 – Core to the new customer experience in the location-based entertainment industry is immersive experiences. Beyond popular smartphone-based augmented reality (AR) games such as Pokemon Go, today’s AR display systems serves as a critical technology … Read More