ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Avatar Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insight Articles

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.

Augmented Reality and IoT Eclipse CAD and PLM at PTC

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software

PTC’s most recent earnings call saw its bookings forecast decline by $15 million, attributed to unfavorable hiring conditions for sales reps in its rapidly growing IoT business, which includes flagship augmented reality products such as the Vuforia engine and Vuforia Chalk. However, the call also revealed that AR and IoT revenue had surpassed the company’s historical cornerstone business of CAD … Read More

Transforming Energy: Shell Commits to RealWear Head-Mounted Display Deployment

Avatar Chelsea Mercer, Analyst Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles

International energy company Royal Dutch Shell has expanded its integration of xR in ongoing operations, with plans to equip workers with AR headsets for use in the field. The headsets will be utilized across the globe to assist on major projects. Shell’s move to adopt RealWear’s HMT 1Z1 device is a digital workflow solution. Shell’s field operators will use the … Read More