Greenlight Insights Says Enterprise Hardware & Application Software Spending Is Leading VR Market Growth in China

Natalie Yue, Analyst Augmented Reality, China xR Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Virtual Reality

With a 5-year growth rate of 6.9%, China’s economy is currently outpacing the world and is projected to reach $19.9 trillion by 2022. With China’s government focused on supporting hyper-growth sectors, such as virtual and augmented reality, with accelerated 5G infrastructure and political directives, such as the National Education Planning in the 13th Five Year Plan, it is important to assess, “Is … Read More

Continental Invests in DigiLens, Showing its Ambition to Become a Global Leader in AR Heads-Up Displays

Clifton Dawson, Principal Analyst Client-Only, Enterprise Transformation, Insight Articles

The following is part of our Enterprise xR Intelligence Service, which includes forecasts, data, and key insights about the commercial use of virtual and augmented reality in various non-entertainment sectors. Automotive technology supplier Continental is increasing its investment in DigiLens Inc., the Silicon Valley-based leader in holographic waveguide projection technology. Continental first invested in DigiLens in 2016, and through a strategic partnership … Read More

Microsoft Layout and Remote Assist: Consolidation, Disruption, Or Both?

J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

Microsoft HoloLens

The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More

Oculus Go: More Bandwidth for Businesses

J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Insight Articles


The recent release of Oculus’ new standalone VR HMD, named Go, marks a watershed moment for adoption of XR technology. The consensus among journalists and reviewers maintains Go is nothing to write home about in terms of graphical quality or immersion. This is mostly due to the absence of both a high-end LED-based display and 6DoF tracking. However, this conservative … Read More

xR Training in the Enterprise – Driving Successful Implementations

xR Training in the Enterprise – Driving Successful Implementations Already a client? Sign in to view this research. This webinar explores lessons learned, case studies, best practices, opportunities, limitations, and the future of enterprise training using virtual and augmented reality. The following slides were presented by J.C. Kuang as part of a webinar, focused on Greenlight Insights’ recent analysis of … Read More

xR in Enterprise Training 2018

XR in Enterprise Training 2018

xR in Enterprise Training 2018 Virtual and Augmented reality provide safe, cost effective, engaging, and efficient training platforms for organizations in diverse industries to increase productivity and improve service delivery. Industries as diverse as automotive manufacturing, consumer retail and healthcare delivery are using virtual and augmented reality technology to realize productivity gains and invented service models. Organizations that succeed in … Read More

JPEG XS: Streaming VR Lighter, Better, Faster, For Less

J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Insight Articles

Conditions are becoming more and more favorable for businesses striving to incorporate VR technologies into their offerings or workflows. As April draws to a close, the Joint Photographic Experts Group is expected to finalize deliberations and implement a groundbreaking new format which takes full advantage of modern broadband networks. JPEG XS, a successor to JPEG format, is ideal for streaming … Read More