ARIA 2020: Predicting The Next Decade in Augmented Reality

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Imaging & Video, Insight Articles, Interfaces, Software

On February 12, 2020, the fourth annual AR in Action Leadership Summit (ARIA) took place at MIT’s Media Lab attracting an international group of augmented reality (AR) developers and business leaders. The summit gathered over 40 speakers for in-depth presentations on groundbreaking research, innovative business opportunities, and market insights for the next generation of AR. The Greenlight Insights team tracked the … Read More

Oculus Gone: The Declining Value of 3DoF Interfaces

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Virtual Reality, Virtual Reality Intelligence Service

This week, Oculus quietly eliminated Oculus Go from its lineup of offerings on Oculus for Business, the company’s portal for unified VR hardware and software solutions for enterprise clients. The move follows an apparent liquidation of stock as consumer MSRP for the device was permanently cut by $50.  According to the company, “it’s clear that Oculus Quest, with its high-end … Read More

Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software

In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment.  In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More

Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces

2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More

Greenlight Perspective 2020: Smartglasses in the Year Ahead

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces

2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More