Greenlight Insights Forecasts Solid Growth for the 360 Video Camera Market as Artificial Intelligence Enable New Use Cases

Avatar Greenlight Insights Devices & Technology, Imaging & Video, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

San Francisco, July 24th, 2020 – Despite the negative impact of the COVID-19 pandemic, the 360 and spherical video camera market will experience growth through 2024. This is largely due to the increasing adoption of new monoscopic camera systems and artificial intelligence that enables them to be utilized in a variety of roles — beyond simple point-of-view video capture. A … Read More

ARIA 2020: Predicting The Next Decade in Augmented Reality

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Imaging & Video, Insight Articles, Interfaces, Software

On February 12, 2020, the fourth annual AR in Action Leadership Summit (ARIA) took place at MIT’s Media Lab attracting an international group of augmented reality (AR) developers and business leaders. The summit gathered over 40 speakers for in-depth presentations on groundbreaking research, innovative business opportunities, and market insights for the next generation of AR. The Greenlight Insights team tracked the … Read More

Integrated Systems Europe 2020: New audiovisual systems set to enable immersive digital storytelling and dynamic exhibitions

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Devices & Technology, Imaging & Video, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Shared Environments, Smart Displays

Igloo Vision at Integrated Systems Europe

The annual Integrated Systems Europe conference and expo was held this week in Amsterdam. ISE is organized each year by the Audiovisual and Integrated Experience Association (AVIXA) and the Custom Electronic Design and Installation Association (CEDIA), two of the largest audiovisual industry trade groups. This year, Integrated Systems Europe gathered 81,000 attendees and 1,300 exhibitors to share the latest innovations … Read More

Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces

2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More

Greenlight Perspective 2020: Smartglasses in the Year Ahead

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces

2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More

Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service

Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More