2017 Virtual Reality Consumer Report

2017 Consumer Report

A newer version of this research is available: 2018 Virtual Reality Consumer Report Released: May 2017 $1,995.00Order this report $1,995.00Order this report Already have a account? Sign in to view this research. Report Benefits: All Consumer Flash Notes feature survey data and analysis of more than 2,000 respondents, providing must-have insights and information product managers, strategic planners, and marketers.

Will the BBC Drive Awareness of the VR in the UK?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality

This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for … Read More

Greenlight Insights to Release New Consumer Report Next Month

Avatar Stevi Rex Consumer Insights, Press Releases

Greenlight VR, the leader in virtual reality market intelligence, today unveiled its next consumer research report, which will be released in June 2016. Using data from more than 1,200 U.S. survey respondents, the 2016 Virtual Reality Consumer Adoption Report includes analysis that will help executives and investors understand what consumers currently think and really want from virtual reality. Last year’s Consumer … Read More

3 Strategic Questions for Travel Marketers Using Virtual Reality

Avatar Greenlight Insights Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More

Research Suggests Oculus Pricing Is Aimed At Early Adopters

Avatar Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Exclusive Greenlight VR research in 2015 shows high interest in VR, with 79 percent wanting “more” after test drive and just 6% saying they had no interest. But $599 price is only attractive to 40 percent of potential market.  20% said they’d pay $400-$599; 9% would pay $600+ and 9 percent said they’d pay $1000+.  Top adopters seen by Greenlight VR: … Read More