Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More

Virtual Reality 2017 TrendPack

Virtual Reality 2017 TrendPack

KEY STAT: We expect 59.3 million HMDs to be shipped in 2018 and project the number of headset shipments will grow at double-digit​ compound annual​ ​growth​ ​over​ ​the​ ​forecast period. The​ ​use​ ​of​ ​virtual​ ​reality​ ​equipment​ ​at​ ​location-based​ ​entertainment,​ ​shopping​ ​malls, tourist​ ​destinations,​ ​and​ ​other​ ​venues​ ​is​ ​on​ ​the​ ​rise​ ​across​ ​the​ ​globe.​ This report includes Greenlight Insights’ latest forecast … Read More

Reaching VR Consumers Abroad: Internet Cafes in China

Natalie Yue, Analyst Natalie Yue, Analyst China Quarterly VR/AR Headset Forecast & Tracker, Consumer Insights, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Greenlighting China

Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More

Understanding the Virtual Consumer

Join Erica Bishaf, Research Director at Greenlight Insights, and a special guest speaker to discuss Greenlight Insights’ latest research on demographic, behavioral, and usage trends about consumers who are actively using virtual reality.

Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Avatar Stevi Rex Consumer Insights, Press Releases

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More