Virtual Reality Headset Owners To Increase Content Spending In 2019, According To Greenlight Insights

Avatar Greenlight Insights Consumer Insights, Devices & Technology, Media & Entertainment, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

Satisfaction with the quality and quantity of content was mixed, but device usage and planned budgets point to promising content market. SAN FRANCISCO, CA (March 11, 2019) —   76% of those who use their VR headset everyday intend to spend at least $20 monthly on apps or content over the next 12 months, according to the new report by Greenlight … Read More

Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More

Virtual Reality 2017 TrendPack

Virtual Reality 2017 TrendPack

KEY STAT: We expect 59.3 million HMDs to be shipped in 2018 and project the number of headset shipments will grow at double-digit​ compound annual​ ​growth​ ​over​ ​the​ ​forecast period. The​ ​use​ ​of​ ​virtual​ ​reality​ ​equipment​ ​at​ ​location-based​ ​entertainment,​ ​shopping​ ​malls, tourist​ ​destinations,​ ​and​ ​other​ ​venues​ ​is​ ​on​ ​the​ ​rise​ ​across​ ​the​ ​globe.​ This report includes Greenlight Insights’ latest forecast … Read More

Reaching VR Consumers Abroad: Internet Cafes in China

Natalie Yue, Analyst Natalie Yue, Analyst China xR Intelligence Service, Consumer Insights, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Greenlighting China

Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More

Understanding the Virtual Consumer

Join Erica Bishaf, Research Director at Greenlight Insights, and a special guest speaker to discuss Greenlight Insights’ latest research on demographic, behavioral, and usage trends about consumers who are actively using virtual reality.