Greenlight Perspective 2020: Smartglasses in the Year Ahead

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces

2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More

Mi VR is Uncertain, But China Still To Drive VR Growth

J.C. Kuang, Analyst J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

According to reports, Chinese electronics company XIaomi has decided to permanently shutter its consumer VR operations. Western and Chinese media outlets circulated a report stating that Xiaomi had fired the Mi VR Go development team, signaling its intent to discontinue development of the platform. Best known for its large smartphone and consumer electronics business, Xiaomi served as a key OEM … Read More

Stadia Arcade: Will Google’s Streaming Service Change Virtual Reality and Gaming?

J.C. Kuang, Analyst J.C. Kuang, Analyst Apps & Games, Client-Only, Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Google’s first ever product keynote at GDC 2019, in San Francisco this week, hosted the announcement of its upcoming cloud-based game streaming service, Stadia. Integrated with the company’s existing cloud computing infrastructure, the service is being developed with the cooperation of major industry partners, including Epic Games and Ubisoft. This move leverages Google’s recent high profile hires from the games … Read More

Virtual Reality Headset Owners To Increase Content Spending In 2019, According To Greenlight Insights

Avatar Greenlight Insights Consumer Insights, Devices & Technology, Media & Entertainment, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

Satisfaction with the quality and quantity of content was mixed, but device usage and planned budgets point to promising content market. SAN FRANCISCO, CA (March 11, 2019) —   76% of those who use their VR headset everyday intend to spend at least $20 monthly on apps or content over the next 12 months, according to the new report by Greenlight … Read More