As part of its annual developer conference, Facebook announced a major update to its Spark AR platform at F8: Developers will now be able to create AR content for Messenger and Instagram. The little-discussed expansion would, for the first time, create an outlet to Instagram for third-party developers. With over a billion monthly active users (MAUs), Instagram does not have … Read More
F8 2019: The Augmented & Virtual Reality Perspective
Facebook Developer Conference 2019: The Augmented & Virtual Reality Perspective This report contains the top stories from the show, what caught our eye, and other insights from the analyst team attending F8 2019. Release Date: May 3, 2019 Subscribers Only This product is included in: Augmented Reality Intelligence Service Virtual Reality Intelligence Service This report covers insights on the following … Read More
Virtual Reality Moves Into the Forefront of Sony’s Platform Growth Strategy
Alexis Macklin, Research Manager Apps & Games, Devices & Technology, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
With its State of Play announcements, Sony put virtual reality (VR) at the forefront of its platform growth in 2019. This is expected to continue as Sony is bypassing E3 and getting ready for the launch of PlayStation 5.
Quest is Oculus’ Biggest Bet Yet on Social Virtual Reality
Alexis Macklin, Research Manager Apps & Games, Client-Only, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Oculus is prepping Quest to appeal to a new, highly sought after segment of consumers embracing virtual reality for entertainment purposes. However, unlike the launches of Go, Rift, or even the Touch controllers, Oculus is launching its newest headset with its largest and most diverse lineup of titles yet. Greenlight Insights is prepping to field the 2019 VR and AR … Read More
GDC 2019 Flash Note
< Back to Client Portal GDC 2019 Flash Note Last Updated: March 29, 2019 Lead Analyst: Alexis Macklin (alexis.macklin@greenlightinsights.com) GDC-2019-Flash-Note_032919vFinal This product is included in: Immersive Media Intelligence Service
Snap Turns to Gaming, Mobile Augmented Reality for Platform Expansion
Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
Snap Inc., parent company of Snapchat, announced a new gaming platform that will integrate games into its social platform. Internally dubbed “Project Cognac,” the new platform will open to developers in April. A formal announcement is expected at Snap’s first developer summit on April 4 in Los Angeles. Project Cognac represents Snap’s largest investment in games to date. Snap acquired … Read More
Stadia Arcade: Will Google’s Streaming Service Change Virtual Reality and Gaming?
J.C. Kuang, Analyst Apps & Games, Client-Only, Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Google’s first ever product keynote at GDC 2019, in San Francisco this week, hosted the announcement of its upcoming cloud-based game streaming service, Stadia. Integrated with the company’s existing cloud computing infrastructure, the service is being developed with the cooperation of major industry partners, including Epic Games and Ubisoft. This move leverages Google’s recent high profile hires from the games … Read More