xR at SXSW Interactive 2019

Clifton Dawson, Principal Analyst Advertising, Apps & Games, Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

SXSW Interactive 2019 just ended, and virtual and augmented reality (“xR”) were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren’t in … Read More

2019 Augmented Reality Consumer Report

2019 Augmented Reality Consumer Report Uncover the biggest trends in augmented reality. Get a comprehensive, data-driven report on 2,000+ consumer sentiment on AR, head-mounted displays, games, media & applications, marketing campaigns, and more. Order this report 2019 Augmented Reality Consumer Report provides empirically-based insights into a broad scope of topics relating to consumers and augmented reality. The full report features … Read More

2019 Virtual Reality Consumer Report

2019 Virtual Reality Consumer Report Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 2,000+ consumer sentiment on virtual reality, products, games, media & applications, and more. Order this reportRelease Date: April 2019 Now in its 5th year, the 2019 Virtual Reality Consumer Study & Report provides empirically-based insights into a broad scope of topics relating … Read More

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More