The Snapchat Camera: Will Snap’s Latest Augmented Reality Features Accelerate User & Revenue Growth?

Clifton Dawson, CEO Clifton Dawson, CEO Advertising, Augmented Reality, Insight Articles, Media & Entertainment

Greenlight Insights will release a new report on the Snapchat platform with the latest on its camera and augmented-related initiatives. For more on the report, view The Snapchat Camera Research Note, or contact to gain access to this report. Snap, the camera and social media company behind ephemeral messaging service Snapchat, held its inaugural Snap Partners Summit in Los … Read More

Snap Turns to Gaming, Mobile Augmented Reality for Platform Expansion

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap Inc., parent company of Snapchat, announced a new gaming platform that will integrate games into its social platform. Internally dubbed “Project Cognac,” the new platform will open to developers in April. A formal announcement is expected at Snap’s first developer summit on April 4 in Los Angeles. Project Cognac represents Snap’s largest investment in games to date. Snap acquired … Read More

xR at SXSW Interactive 2019

Clifton Dawson, CEO Clifton Dawson, CEO Advertising, Apps & Games, Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

SXSW Interactive 2019 just ended, and virtual and augmented reality (“xR”) were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren’t in … Read More