Why Facebook Is Staking Its Claim on VR Advertising

J.C. Kuang, Analyst Advertising, Insight Articles, Media & Entertainment, Virtual Reality

Oculus leadership announced June 16th it is testing a system for embedding advertisements directly into VR experiences on the Quest platform. The ads will run on 3 currently released titles including Resolution Games’ Blaston, and use personalized data from users’ corresponding Facebook marketing profile and general intent metrics such as previous purchases and wish lists from the Oculus store. This … Read More

Facebook 3Q19 Results: Virtual Reality, Oculus Quest Drive Facebook’s Non-Ad Revenues

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Facebook reported fiscal 3Q19 revenues of $17.7 billion, up 29% year-over-year and beating the $17.37 billion consensus estimate. Payments & Other Fees revenue, which includes sales of Oculus Quest and Rift S, were $269 million for the quarter, up 43% year-over-year.

Snap 3Q19 Results: Strong User Growth Continues, Projects Future for Augmented Reality

Clifton Dawson Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap Inc.

Snap Inc., the parent company of Snapchat, reported fiscal 3Q19 revenues of $446 million, up 50% year over year and beat the $437.9 million consensus estimate. But as Snap improves its financial position, how have its investments in its burgeoning augmented reality platform faired?

Alphabet Inc. 2Q19 Recap: Google’s Revenue Beats Estimates, VR/AR Strategy Now Centers on Visual Search

Ramon Conopio, Analyst Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Software, Virtual Reality

Alphabet Inc., the parent company of Google, reported fiscal 2Q19 revenues of $38.9 billion during the quarter, up 19% year over year and beating the $38.2 billion consensus estimate. Alphabet’s management also provided an update to investors and analysts about its current augmented reality-related roadmap.

ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insight Articles

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.