Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center

Image of Universal Studios Japan's Super Nintendo Land

March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue’s operation status and other announcements about Super Nintendo Land. After five years of construction, Universal Studios’ Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, … Read More

Greenlight Insights to Release 2020 Virtual Reality Industry Report

Avatar Lindsey Wadle Press Releases

New report offers critical insight on key macro and micro trends faced by companies in the virtual reality technology industry San Francisco, CA, February 25, 2020 – Greenlight Insights’ 2020 Virtual Reality Industry Report outlines consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. This report will … Read More

Vive Strikes Back: New Cosmos HMDs Bring Improvements to HTC

J.C. Kuang, Analyst J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Following the cancellation of MWC 2020, HTC Vive has made official announcements for new products in its VR hardware catalog. The Vive Cosmos line now includes three HMDs sharing a common hardware architecture and internal components but enhanced with different modular faceplate components that alter the tracking capabilities of the base Cosmos device. Cosmos Elite: Priced at $899, Cosmos Elite … Read More

Greenlight Insights Accepting Nominations for the 2020 Innovation Awards

Avatar Lindsey Wadle Press Releases

Winners to Be Recognized at xRS Week 2020 in San Francisco, CA San Francisco, February 18, 2020 — Greenlight Insights is now accepting nominations for the annual Greenlight Insights Innovation Awards for virtual and augmented reality excellence. Nominations will be accepted through August 15 via an online entry form. Entry is open to any virtual and augmented reality (xR) technology … Read More

ARIA 2020: Predicting The Next Decade in Augmented Reality

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Imaging & Video, Insight Articles, Interfaces, Software

On February 12, 2020, the fourth annual AR in Action Leadership Summit (ARIA) took place at MIT’s Media Lab attracting an international group of augmented reality (AR) developers and business leaders. The summit gathered over 40 speakers for in-depth presentations on groundbreaking research, innovative business opportunities, and market insights for the next generation of AR. The Greenlight Insights team tracked the … Read More