Greenlight Insights Identifies Top Trends Driving VR Camera & Software Market in 2018 and Beyond

Greenlight InsightsResearch, Virtual Reality

Top Trends Drive the VR Camera and Software Market in 2018

Driven by the changing demand for professional and user-generated 360 video content, the current state of VR cameras, spatial audio, and specialized production software will experience dramatic upheaval in 2018, according to a new analysis from Greenlight Insights, the top market research and analyst firm dedicated to the virtual and augmented reality industry. “The VR cameras and related tools markets are … Read More

Walmart Acquires VR Startup To Augment Retail Shopping Experience

David BoltonAnalysis, Business Transformation

Walmart Acquires VR Startup To Augment Retail Shopping Experience

Nowhere is the transformation from digital to XR more obvious than in the retail, an industry that still leverages physical locations to both attract customers and sell inventory. And as tempting as it is to crown Amazon as the industry’s top innovator, most large retailers are now embracing emerging technologies such as virtual reality and augmented reality in order to remain … Read More

Chinese VR/AR Companies OYMotion, REALIS, Owlii Impress At CES 2018

Natalie YueAnalysis, Augmented Reality, Virtual Reality

Huawei gives a keynote at CES 2018 announcing a new phone. Photo by Natalie Yue

Arguably the world’s biggest electronics conference, technology companies know that CES is the perfect place to exhibit new technologies. And as you would expect, Chinese technology companies were well-represented, with over 400 companies descending upon CES 2018 from Shenzhen alone. Chinese companies were among the exhibitors in almost every technology sector – from autonomous vehicles to drones to smart home solutions. For instance, … Read More

Five Key Developments in VR/AR Debuted at CES 2018

Greenlight InsightsAnalysis, Augmented Reality, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More