XR at SXSW Interactive 2019

Clifton Dawson, CEO Clifton Dawson, CEO Advertising, Apps & Games, Augmented Reality, Client-Only, Insights, Media & Entertainment, Virtual Reality

SXSW Interactive 2019 just ended, and virtual and augmented reality (“xR”) were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren’t in … Read More

Location-Based xR, Quarterly Update

Alexandra Vidger Press Releases

Virtual Reality in Location-Based Entertainment Continues Strong: Global 2018 Revenues $2.3B San Francisco, March 18, 2019 – While much of the recent news around Virtual Reality in  Location-Based Entertainment (LBE-VR) has focused on a couple of big-name closures, Greenlight Insights’ latest quarterly update on the state of this market shows solid world-wide growth, in number of locations, revenue per location, … Read More

Watch the Throne: Mellonax acquisition shows NVIDIA’s ambitions in cloud and enterprise services

J.C. Kuang, Analyst J.C. Kuang, Analyst Insights

Greenlight Insights has previously highlighted NVIDIA’s looming interest in becoming the global leader for datacenter technology, as demand for increasingly robust cloud services and an increasing reliance on network-added capabilities for different kinds of computing scenarios. CEO Jensen Huang said of the deal and its impact on NVIDIA’s future, “I’ve believed for a very long time that Nvidia would go … Read More

Greenlight Insights Analysts Availability for Media Requests: Game Developers Conference 2019

Alexandra Vidger Devices & Technology, Press Releases, Telecommunications

Game Developers Conference is the world’s largest professional game industry event, with 5 days of learning, inspiration, and networking March 18-22, 2019 in San Francisco. Meet our Virtual Reality & Augmented Reality analysts at GDC 2019 as they discuss key industry trends impacting the virtual and augmented reality industry in 2019 and beyond. Greenlight Insights experts will be following developments from the show … Read More

The Amazing Race: How Stakeholders are Readying xR Platforms for Mass Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Head-Mounted Displays, Insights, Software, Virtual Reality, Virtual Reality Intelligence Service

The importance of platforms, defined here as centralized groups of apps, first-party services, operating systems, and hardware, cannot be overstated in evaluating the progress of companies driving the next wave of xR adoption. Many major companies in the VR and AR space have begun 2019 by making important advances in the race to build a complete and compelling platform for … Read More

xR Industry Investments Hit Record Level in 2018

Alexandra Vidger Augmented Reality, Devices & Technology, Press Releases, Virtual Reality

In 2018, $2.8 billion was invested in virtual and augmented reality (“xR”) technology startups, 300% more than 2014. San Francisco, March 11, 2019 — Greenlights Insights’ 2018 VR/AR Year-End Funding Review reveals that growth in virtual and augmented reality (“xR”) investments and M&A deals grew to record levels in 2018, with most deals for early stage funding. Since 2014, total … Read More

VR Headset Owners To Increase Content Spending In 2019, According To Greenlight Insights

Greenlight Insights Consumer Insights, Devices & Technology, Media & Entertainment, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

Satisfaction with the quality and quantity of content was mixed, but device usage and planned budgets point to promising content market. SAN FRANCISCO, CA (March 11, 2019) —   76% of those who use their VR headset everyday intend to spend at least $20 monthly on apps or content over the next 12 months, according to the new report by Greenlight … Read More