Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

Childish Gambino performs song Redbone in concert.

With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More

In 2019, XR Venture Investment Edged Off Record Highs

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Venture Capital, Private Equity, and M&A, Virtual Reality, Virtual Reality Intelligence Service

In 2019, XR venture investment edged off record highs

Across the last decade, virtual and augmented reality (xR) has grown from a blip on the radar of investors to a robust sector receiving $10.4 billion in venture dollars invested since 2014. In 2019, 202 xR startups raised $1.8B. Though a new xR company entered the public markets in 2019, exits were a somewhat mixed bag, with M&A slightly above … Read More

After A Strong CES 2020, Chinese Vendors Put Pressure on Global Virtual & Augmented Reality Manufacturers

Chui Yin Chau, Analyst Chui Yin Chau, Analyst Augmented Reality, Augmented Reality Intelligence Service, China Quarterly VR/AR Headset Forecast & Tracker, Client-Only, Devices & Technology, Head-Mounted Displays, Virtual Reality, Virtual Reality Intelligence Service

Nolo VR, a Chinese vendor, exhibits VR tracking and controllers at CES 2020.

More than 4,000 companies from around the world traveled to Las Vegas last week to exhibit new innovations at the world’s largest technology conference, CES. The annual conference routinely showcases some of the leading advancements in consumer electronics from smart homes to robotics to wearables. This year, virtual and augmented reality were hot topics, with Chinese vendors leading the market with … Read More

Smartglasses at CES 2020: High Volume, Higher Expectations

J.C. Kuang, Analyst J.C. Kuang, Analyst Insight Articles

Despite comprising less than 8% of all exhibiting companies at Consumer Electronics Show (CES) 2020 in Las Vegas, augmented reality consistently ranked as the number one most discussed topic on social media during the conference. Major milestones for immersive technology achieved in 2019 have resulted in increased excitement around the potential for AR to disrupt the technology landscape, especially given … Read More

Greenlight Insights Identifies PTC as a Standout Vendor in New RealityCheck Report on AR Task Guidance Solutions

Avatar Lindsey Wadle Press Releases

San Francisco, CA – January 6, 2020 — The workplace of tomorrow is here; Internet of Things (IoT) technologies have facilitated connectivity in the workplace to empower the growth of productivity to new heights. Augmented reality (AR) is the latest technology executives in Construction, Manufacturing, and Aerospace industries are embracing to transform task guidance. With the AR Task Guidance solutions … Read More

Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software

In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment.  In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More