Coming to Your Screens 2017: Colin McMahon to Deliver Keynote on Immersive Worlds

Greenlight InsightsAugmented Reality, Events, Immersive Content, Virtual Reality

Coming To Your Screens 2017

“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit, and the inhabitants will come.” – Charles Stross, Renown Science Fiction Author Colin McMahon, Analyst with Greenlight Insights, will give the keynote presentation at Coming to Your Screens Montreal 2017. His talk, titled Immersive Worlds: Virtual, Augmented, and Mixed Realities … Read More

Digital Hollywood 2017: Macklin To Lead Discussion on Funding and Business Development for VR and AR

Greenlight InsightsCompany

Greenlight Insights forecasts global VR-related revenues to reach $7 billion by the end of 2017. As spending on headsets and gaming content drives near-term industry growth, new sectors will emerge as new catalysts for future growth. One promising sector is the location-based entertainment (LBE) industry. Several companies offering virtual reality technology for the LBE industry have received significant investments from … Read More

HTC, Qualcomm Partner With Google To Welcome New Era For Standalone VR

Greenlight InsightsAnalysis, Virtual Reality

This week at its annual developer conference, Google announced a standalone VR headset through a partnership with HTC. The standalone VR HMD will run on Qualcomm’s Snapdragon 835 mobile processor and is set to be released by the end of 2017. Standalone: The Future of Content Consumption Standalone headsets are important to the future of the industry as consumers and … Read More

Why Digital Marketers Should Be All In On Facebook Spaces

Clifton DawsonAnalysis, Virtual Reality

Last month, Virtual and augmented reality were the highlights of Facebook’s F8 Developer Conference. Among all the announcements from Mark Zuckerberg and Co., Facebook Spaces, a new VR social platform, arguably stole the show. So how does Facebook Spaces work? With an Oculus VR headset and Touch controllers, Facebook Spaces allows a user to: Hang out in VR with up to … Read More

Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Stevi RexCompany, Press Releases

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More